New varieties

In a constantly changing world, our environment is undergoing many changes:

- More frequent extreme weather events

- Increased pressure from harmful organisms (insects, pathogens, etc.)
- The need to reduce the use of synthetic chemicals

- Economic fragility and reduced profitability of farms

Fruit growing is not immune to these threats. The rapid adaptation of plant varieties, the first link in the food chain, is essential to meet these new challenges while respecting the nutritional and taste expectations of consumers.

Hence varietal innovation must anticipate the expectations and needs of the fruit industry, but also those of the consumer, by offering:

  • resilient varieties with good agronomic performance (quantity, consistency, quality) which respect new environmental and social standards, supporting the sustainability of the sector,
  • quality fruit that will be consumed with pleasure because of its taste and its ability to remain in fresh conditions to the consumer.

See also