If the plant variety has commercial potential, it must be promoted by the breeder.
The aim is a return on investments and efforts incurred during the breeding period and consequently to perpetuate the work of varietal innovation.
Most often propagators, generally nurseries, are entrusted with the commercial development via production licences for which a royalty is paid.
The royalties are based on either the seedlings produced and sold by these propagators or directly on orchards established or "refreshed" (double grafting) by fruit growers.
The royalties, which are levied at the production stage, thereby play an active role in financing research in progress into new varieties in the interest of the entire sector.
In addition to PVPs, breeders can also protect their plant varieties by means of trademarks, which allow them to group their creations by range.
Breeders either can manage their own licences and collect the related royalties, or they can take advantage of Sicasov services, a company created in 1947 by crop breeders in order to manage protected varieties more efficiently and cost effective.